If you dig minimalist clothes with pleats, plaids and pockets then runaway bicycle is where you should be heading. The styling is just as cute as the cat that occasionally hangs out in their lookbook. The E-shop is a visual delight, specializes in hand-loom clothes and is a riot of pleasant colors. This, for me is sustainable fashion at its best.
It is a relatively new store which began in October 2013 and is the brain child of Preti Verma. From designing the clothes to designing the website to shooting the lookbook, Preeti has done it all by herself. In her own words she describes Runaway Bicycle as “We are not about being fashionable. We are about being comfortable. We make Clothes that should let you run with the wind, climb trees, loll in the grass if you want to.”
P.S do not forget to check out their tumblr. It connotes a page out of a Murakami novel.