When you are invited to a store for the launch of a brand new feature, you’d expect it be filled by models displaying the features. Surprisingly the Van Heusen store had none of that. In fact when I entered I was wondering if I had arrived way early. But within few minutes reality technology checked in and showcased what happens when it takes over a store. And this is how I met the Style Studio.
The flagship experience store located in Indiranagar in Bangalore is called VAN HEUSEN STYLE STUDIO that redefines the rules of apparel retailing in the country. The ultra-modern store, offers an immersive shopping experience enabled by cutting-edge technology, for its discerning consumers.
As soon as you arrive you can stand in front of a kiosk called as the fit suite and hands out your exact measurements. The information that the fit suite provides is feed into a virtual mirror that allows you to try on various garments (everything in the store )virtually. Once you have a broad sense of what interests you try them on to ensure it indeed fits well. The trial rooms also come with three different kinds of light settings to help you visualize how the same garment will look during the day, in the evening and during night.
Initially it can be overwhelming to see how technology is changing everything we know about traditional fashion, but once you go through the entire experience you can’t help but thank these gadgets for simplifying the burden of choice.
Aimed at creating an aspirational way to shop for apparel which provides inspiration and empowers consumers with style and knowledge. The entire experience is backed with a new fit system which makes it easy for consumers to personalize their style, fit and shop seamlessly across all touch points. The feature however, I think is a major boon for people buying suites. Because fit is everything when it comes to suites.
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