Aarohi Singh’s poonchh collection

I first discovered Aarohi Singh’s work while lurking around the internet 3 years ago. This was when the blogging bug had just bitten me and I was an over excited kid at a toy store discovering new and interesting things everday. At a time when Kitsch wasn’t done to death and was still a brand new concept at-least to me stumbled upon Aarohi’s hand painted work. Aluminium trunks , wooden chairs , pots , wrot iron buckets was here canvas were she would beautifully describe a story.Was so fascinated by the whole idea that I bought myself an Aluminum trunk from the by-lanes of Commercial street and started painting. It’s another story that the half painted trunk still comfortably sits in my room waiting to be completed.

Aarohi’s constantly ideating and coming up with brand new collections. Delhi University graduate Aarohi has been painting ever since her college days. On my list of people to meet her name had been writing 3 years ago.Thanks to all the procrastinating I do it never happened until one day I read on her blog about the poonchh collection.

Poonchh collection is Aarohi’s initiative to do something for out 4 legged adorable dogs that we see on the streets or mostly referred to as strays.As a part of the collection a range of products like tote bags, IPad covers,phone sleeves, cushions, clutches was designed and manufactured. Instead of just writing out a cheque to an ABC organization taking care of the strays and forgetting all about it she decided to do something more vocal. In her own words “everytime someone sees you walking with a poonchh collection item some questions are bound to be asked which will get people talking about the starys and their cause “.Such an non prosaic method of spreading awareness.She has had successful exhibitions of poonchh collection in Bangalore. Since it wasn’t a lick and a promise kind of an awareness event it had to be successful.

Aarohi is by far one of the most inspiring and warmest of the people I’ve meet. Her story is such an interesting one with so many layers.It was lovely chatting with her specially over the cup of pepper chai she made at her lovely home. I tried to document her work in a small way. This happened on the last week of March and my new lens wouldn’t let me focus right so there was only so much in terms of pictures I could do.

P.S the last 3 pictures are from her blog Art By Aarohi. Hop on to the site soon to see a detailed documentation of her work. I bet you’ll be in awe of her as I am.If you are looking for some mid week inspiration then the diversity in her work will provide you with a lush palette of ideas.